Struggling videogame conglomerate Embracer Group appears to be embracing the rise of artificial intelligence: In its latest annual report, the company laid out a strategy for incorporating AI in its future work, saying that the tech “has the capability to massively enhance game development by increasing resource efficiency” and “adding intelligent behaviors, personalization, and optimization to gameplay experiences.”
The use of generative AI in game development is a touchy topic to say the least. Broadly speaking, a lot of creative types tend not to care for it to put it mildly, but high-priced executives really do; some people say it will inevitably put people out of work (you don’t have to pay a machine to spit out a picture, after all), while others (again, high-priced executives) insist, to borrow a phrase, no it won’t.
Regardless of where you come down on that particular divide, efforts to incorporate it into game development have faced significant criticism: Blizzard recently went so far as to reassure gamers that it’s not using generative AI in World of Warcraft. But that’s not putting off Embracer, which said the rapid development of large language models (LL…